Mailchimp is an all-in-one marketing platform that helps you manage and talk to your clients, customers, and other interested parties. Mailchimp focuses on healthy contact management practices, beautifully designed campaigns, and powerful data analysis. Mailchimp makes your data digestible, so it’s easy to monitor trends, track performance, and create better campaigns as you go.
How-to
Set up a Mailchimp account
You can sign up for a free Mailchimp account to get started. Plans change, but you can typically have up to 500 contacts in Mailchimp before you need to upgrade your account. You can explore the Mailchimp pricing options to see which plan suits your business.
Connect Mailchimp to splose
Sign in to your Mailchimp account.
Select the Audience navigation menu item.
Select the More Options drop-down menu, then select Audience Settings.
Check and edit the details of your audience.
Under Form Settings, select the Enable GDPR Fields checkbox if you need to be compliant with GDPR.
You can enable double opt-in so that when splose syncs clients to your audience list, the client will receive an email from Mailchimp asking them to confirm their subscription before being added to the audience.
Confirm your changes by clicking Save.
Retrieving your Mailchimp API key
Your API key grants full access to your Mailchimp account.
Do not share this key with anyone else.
We've made it easy to retrieve your Mailchimp API key.
Log in to your splose workspace.
Navigate to your Workspace Settings.
Under Workspace, select Integrations.
Scroll down to Mailchimp, then click Connect.
You can click the Mailchimp API Key text to open a page with your API key.
You'll be redirected to a new page. Copy and paste the API key that appears here.
Navigate back to your splose workspace.
Paste your API key in the empty field, then select Continue.
You'll now be able to select from the list of audiences you have set up in Mailchimp.
When you have selected your audience, click Connect.
Further information
The initial sync of clients from Mailchimp to Splose
Your client list will now be synced to Mailchimp. Note that clients that already exist in Mailchimp will not be overridden or "doubled-up" as Mailchimp only allows one unique email address per contact.
If you head over to a client's profile, you will notice that the Mailchimp status card will say "Syncing with Mailchimp". This can take up to a few hours based on the number of clients in your Splose workspace, and syncing is in no order, such as alphabetical order.
Sync new clients created in Splose to Mailchimp
New clients added to your workspace will be automatically synced to Mailchimp. If you add clients manually, it usually takes less than a few minutes to sync to Mailchimp.
View Mailchimp information and campaign engagement from the Mailchimp status card
Once you have allowed enough time, the status card will be updated and the client's Mailchimp details will be displayed, such as email, subscribe status, open rate, click rate, opt-in date and when necessary, unsubscribe reason.
If you hover over a client's email in the Mailchimp status card, you will see that you can click on the link to "View in Mailchimp" which opens up the client's account in Mailchimp.
Now, your workspace is connected to Mailchimp, you can create campaigns right from your Mailchimp account and send it to your clients.