Google Tag Manager helps you track how people interact with your booking page like where bookings come from and what users click on. It acts as a bridge, letting you easily add tags for tools like Google Analytics 4 (GA4) and Google Ads, so you can better understand your audience and improve your marketing.
This guide will cover:
How Google Tag Manager works in online bookings
Setting up Google Tag Manager in splose online bookings
Setting up Google Tag Manager on your website
Setting up GA4 and Google Ads to track bookings
Tracking bookings from website and embedded splose page
How Google Tag Manager works in online bookings
Google Tag Manager helps you see what people do on your booking page, like what they click on. If you’ve embedded the splose booking page into your website, GTM can also show how visitors move from your main site to the booking page, so you can see what’s working and where people drop off.
Here’s how it works with other tools:
✨ Google Analytics 4 (GA4) - Shows how users behave on your site, where bookings come from, and where people might be dropping off.
✨ Google Ads (through GA4) - Want to track bookings from your ads? You’ll need to set up GA4 and link it to Google Ads.
✨ Google Tag Manager - Acts like a middleman or a bridge, sending booking info to GA4 so everything runs smoothly behind the scenes.
Key things to know:
GTM doesn’t store or look at your data- it just passes it on to GA4, where you can view it.
Setting up Google Tag Manager in splose online bookings
To integrate Google Tag Manager with splose online bookings:
Go to settings - Click settings in the top-right corner of your splose dashboard.
Select online bookings - In the left-hand menu, click Online bookings.
Enter your Google Tag Manager ID - Paste your Google Tag Manager ID into the Google Tag Manager field.
Once added, Google Tag Manager will start tracking user interactions on your booking page. However, to review and analyse the data, track conversions and ad performance, you will need to set up Google Analytics 4 (GA4) separately.
Set up Google Tag Manager on your website
Add the splose online bookings embed code to a page on your website (e.g. 'Book Now' page)
Add your Google Tag Manager code to the header and body of the website page. It should look something like this:
Setting up Google Analytics and Google Ads to track bookings
splose doesn’t connect directly to Google Analytics or Google Ads, so you’ll need to set things up between GTM, GA4 and Google Ads.
In Google Analytics (GA4):
Set up event tracking to capture things like button clicks.
Create a conversion event to track when a booking is completed.
Link GA4 to Google Ads so booking data can be shared across both tools.
In Google Ads:
Import your conversion data from GA4 to see which ads lead to bookings.
Use conversion tracking to measure how well your ads are performing.
The splose support team is unable to support with set-up questions for Google products. Please reach out to the Google support team for assistance with these steps.
Tracking bookings from website and embedded splose online booking page
After you embed your splose booking page on your website, you can track users from your website’s analytics and compare those who continue to book on the embedded splose online booking page. This helps answer key questions such as:
📌How many users visit the website vs. how many proceed to book?
📌Where do users drop off before completing a booking?
📌Which marketing campaigns are driving the most bookings?
Why use Google Tag Manager in online bookings?
Centralised tracking- See user interactions across your site and booking page in one place.
Better marketing insights - Track which campaigns drive bookings and adjust strategies accordingly.
By setting up Google Tag Manager in splose and connecting it to GA4, you can track user interactions, understand booking trends, and optimise your marketing efforts.